Join business advisers John W. Sbrocco and Craig Lack as they explore the powerful psychological forces that keep your clients stuck in the status quo. You'll learn about Loss Aversion, the deep-seated fear of making a mistake that is more powerful than the potential for gain. We also cover the critical importance of framing your pitch around WIIFM (What's In It For Me?) and using Social Proof to de-risk the decision, making it easy for your clients to move forward.
Are you tired of hearing "no" from prospects, even when your solution is a perfect fit?
The problem isn't your offer, it's human psychology. In this episode, we break down the core reasons clients resist change and give you a practical framework to overcome objections and finally get them to say "yes."
LEARN MORE: Heads Up Adviser: https://virtuealliance.com/most-recent/why-your-prospects-keep-saying-no/
Virtue Health: https://virtuealliance.com/
CONNECT ON LINKEDIN:
John W. Sbrocco: https://www.linkedin.com/in/johnwsbrocco/
Craig Lack: https://www.linkedin.com/in/craiglack/