TUNE IN for our latest episode with David Meerman-Scott, and learn how to create a passion for your company and service, attract clients and keep them (almost) forever.
It's a paradox, but we find most connections inside the specific group by separating ourselves from the crowd.
Not only do we become loyal to the brand that brought us together and find it hard to replace, but we defend our choice in front of our colleagues, friends, family, and even convince them to join in.
However, is it possible to create a "tribe" in B2B business and specifically insurance, that most clients find... "boring"? Will HRs, CFOs, and CEOs discuss your brokerage company at a cocktail party with their peers telling them what an enjoyable experience they had?
One man knows.
David Meerman-Scott is joining us on the Heads Up Adviser Show to talk about the concept of "Fanocracy" described in his latest book, which he co-authored with his daughter Reiko Scott.
TUNE IN to our latest episode [FANOCRACY: Turning Prospects Into Raving Fans with David Meerman-Scott], and learn how to create a passion for your company and service, attract clients and keep them (almost) forever.
Here's what we cover:
The difference between FANDOM and FANOCRACY
How businesses grow big by creating a tribe
The neuroscience behind building fans
Fanocracy for B2B Business
How to build a tribe of fans on social media
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David Meerman-Scott & Reiko Scott [FANOCRACY] on Amazon >> https://amzn.to/3d24SOM
Meet John Sbrocco & Craig Lack at High Stakes Advising 2020 (Aug 3-4) >> https://headsupadviser.com/high-stakes-advising-2020/
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