Join me as in this episode, I talk to my client and good friend Gary Bender. Gary is a CFO for many years. He understands the world the CFO’s live in. He's actually an owner of a company as well. He's handled some lovely HR duties in his past when they've made him do it. He also runs a group called CFO Solutions, that meets on a monthly basis to talk about best practices.
Join me as in this episode, I talk to my client and good friend Gary Bender. Gary is a CFO for many years, probably more than he wants to admit to, but he's been around the block and back. He understands the world the CFO’s live in.
Unlike most CFO's, he's actually an owner of a company as well, so he knows the ownership side. He also runs a group called CFO Solutions, that meets on a monthly basis to talk about best practices.
We talk about what is the best way to convey a message from a marketing standpoint to a CFO and he shares exactly how we can get in front of the elusive CFO.
“I'd say to any broker: Find somebody that understands the CFO world and get in front of their groups. We do have CFO groups, they're rare. CFO’s are generally introverted. They’d rather be in the office and be out with 10 or 20 peers,” he explains.
“They don't want to be in the spotlight, but they don't have egos. They have power and control, but they don't have egos,” Gary adds responding to an interjection.
If you've been out there prospecting CFO's, then this is a must-listen so you understand...
These are some of the key questions answered in this episode, so stay tuned.
Key Points of Discussion:
Additional Resources: